From September 15 to October 15, communities across the country celebrate Hispanic Heritage Month. What began in 1968 as a weeklong observance is now a month-long recognition of the histories, cultures, and contributions of Hispanic and Latino communities.

Here in the Merrimack Valley, Latino families have long shaped the region’s identity. From the mills of Lawrence to the neighborhoods of Haverhill, Methuen, and beyond, Latino immigrants have carried forward traditions of resilience, innovation, and cultural pride. Their influence is seen not only in cuisine and music but also in the social and civic life that defines our communities.

The economic impact is just as significant. According to the recent ¡Vamos Massachusetts! report, Hispanics/Latinos represent 13.5% of the state’s population yet contributed 26%—or $30 billion—of GDP growth between 2014 and 2023. The Hispanic/Latino workforce expanded by nearly 150,000 workers (49%), a rate seven times faster than statewide job growth, while household incomes rose by 63% over the last decade. Latino-owned businesses have also surged, growing 23% in just two years, compared to only 1% growth among all small businesses statewide.

In the Merrimack Valley, these numbers come to life through thousands of Latino-owned businesses that revitalize neighborhoods, generate jobs, and build wealth. They serve as both economic engines and cultural anchors—preserving traditions while shaping the region’s future.

As we mark Hispanic Heritage Month, these stories and statistics remind us that the Merrimack Valley’s strength lies in its diversity. Honoring the past while recognizing today’s contributions offers inspiration for a more inclusive and prosperous tomorrow.